Polar Skate Co.

Pontus Alv founded Polar in Malmö, Sweden in 2011 with the intention of treating skateboarding as a respected craft rather than a commodity. Polar's graphics and art direction are heavily influenced by their team riders, and the brand is recognized as a driving force behind the constantly evolving skateboarding culture. Polar is known for unique styles like the 93' and Big Boy Pants and offers a distinct approach to skate products with their clothing and boards.