Pontus Alv founded Polar in Malmö, Sweden in 2011 with the intention of treating skateboarding as a respected craft rather than a commodity. Polar's graphics and art direction are heavily influenced by their team riders, and the brand is recognized as a driving force behind the constantly evolving skateboarding culture. Polar is known for unique styles like the 93' and Big Boy Pants and offers a distinct approach to skate products with their clothing and boards.
Established in 2017, Goodnews Skateshop exists to support and grow the Victoria, BC skateboard community. As a brand, Goodnews is a vehicle for local artists and designers to showcase their work. Call, message, or stop by the shop anytime to hang, share creative ideas, or if there is ever anything we can do to help out.